DESTINATION #5 : MOBILE PHONE, THE ONLY ITEM YOU’LL EVER NEED WHEN LEAVING THE HOUSE

A growth of over 400% since the year 2012, mobile payments are estimated to grow to an amount of over $1.3 trillion worldwide by year 2017 (Sherman, 2014).

As a result, the only thing you’ll only ever need when leaving the house is your phone. Forget your wallet, that will soon no longer be needed. Mobile phones are your best friend from now on. Or even more important than your best friend, because that’s going to be the only item you’re ever going to need everywhere you go now.

Throw out your wallet, say goodbye to cash, goodbye cards……and HELLO MOBILE PAYMENTS! The newest revolution of this period!

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Hi everyone, we meet again. Today at destination #5, we will be exploring the world of mobile payments.

The evolution of payments has increasingly changed over the years, where we started from cheques, to cash, to credit cards, to today’s new form of payments, that is mobile payments aka mobile money.

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So why mobile payments? What are the reasons for businesses to adopt mobile payments?  According to Sherman 2014, it’s simply due to:

  • Reduced costs (Did you know that ATM transactions were 60% more expensive than a mobile transaction?) 
  • Increased Reach
  • Growth in mobile usage (Now a days, approximately 50% of individuals are using the function of mobile banking on their smartphones. Individuals have increasingly seen the importance in mobile banking, that some customers have switched banks simply due to poor mobile banking experience)

 

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You may have seen the recent ads for ANZ Bank, where they have made the switch to mobile payments: “ANZ Mobile Payments – Head Tap TVC”

ANZ Mobile Pay is the newest invention, where you’ll no longer need to fumble with your wallet. ANZ Mobile Pay allows you to tap and pay with your mobile phone. However, unfortunately this is currently only compatible with Android phones.

With this latest creation, ANZ aims to commit towards providing their customers with innovative solutions, making their lives easier.

Three types of payments are currently being offered:

  • Wake to Pay ; where payments can be made with the phone being locked
  • Launch to Pay ; Mobile Pay app must be active for payments to be made
  • Passcode to Pay ; app must be launched and requires a passcode

Payments made under $100 do not require a PIN, and customers are able to use Mobile Pay to withdraw money at contactless enabled ANZ ATM’s (Saarinen, 2016). 

To date, ANZ is one of the last Big Four banks to have offered mobile payments. With Apple introducing its mobile wallet ‘Apple Pay’ last year, offering American Express consumers who are Iphone users a mobile wallet form. Additionally, by the end of the year,  ‘Android Pay’ which is Google’s own digital wallet, is said to reach Australia (Pearce, 2016).

So…. let me ask, what are your thoughts on mobile payments? Have you ever used mobile payments before? Did you find it easy and convenient? Would you use it again? Why don’t you want to use? Please leave your thoughts in the comment section below as I’d love to hear whether you are a nay or yay with this new revolution.

ILLUSTRATION: Mobile money

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And so folks, we have reached the end of destination #5. But don’t be disappointed, as we will soon meet again, so back on the bus, and onward towards our next stop. Speak soon.

 

Thanks,
Your Driver,
Teresa

DESTINATION #4: NAME TWO ITEMS YOU CAN’T LEAVE THE HOUSE WITH?

Now name two items you can’t leave the house with?

Now name three things you can’t live without?

Did ‘phone’ appear as one of your answers to the 2 questions asked?

 

Now…..what if I told you, starting from next month, you will no longer have access to your phones anymore?

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Hello everyone,

I hope you’ve all been well since our last stop, and hope you’re all refreshed to continue with today’s journey. We’re just about reached the middle of our entire journey I believe. It’s gone quite fast hasn’t it? I mean, there’s that quote that says “time flies when you’re having fun”, and I’m hoping that so far we all have enjoyed the first half of our trip. Do remember that at anytime, you’re more than welcome to provide feedback. You just simply have to leave a comment down below, and let me know you’re thoughts. As I said at the start, it’s my first time being your driver and tour guide, so I am still a beginner at all this, so I would love to hear your thoughts so that I can be a better tour guide for you all.

Alright, now back to business!

 

As I mentioned before, phones phones phones!!! We can’t leave the house with them can we? Worldwide, 84% of people cannot go a single day without having their phone with them (Duerson, 2012). [Now for those who are interested in wanting to know more about mobile phone consumer statistics, here is the link]

 

But as a result of our love and addiction towards phones, business are realizing that this is potentially a new method for them to make money $$$……which brings us to today’s topic being….. MOBILE MARKETING ; which is the latest trends for businesses!

So firstly, what is mobile marketing? It is essentially the direct communication with consumers in any place, and at any time through the use of mobile devices. Mobile marketing can allow and provide customers with information and services. (Scharl, Dickinger & Murphy, 2005).

As we speak, there are 7 billion individuals in this world at this moment (August 2016) and with that figure, there are currently 2 billion mobile phone users in the year 2016 (eMarketer, 2014). This number however, is only expected to increase as the years go by. Therefore, businesses are using this to their advantage, by starting to market through mobile. One popular form of mobile marketing is phone applications AKA apps.

 

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Take the Boost Juice app for example. I’m sure most of us have heard of the app that they have produced called “Free The Fruit”. It’s been that popular that they’ve brought back the app due to so many requests by the public. This app is a good example to display the concept of mobile marketing, as it provides a call to action towards consumers. The app was essentially only planned to run for 4 weeks, however due to the popular demand, the campaign doubled to 8 weeks as a result.

 

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Image found here

 

The game has achieved great success, being the number one free game within the Australian App store. By the second day of its launch, the app has seen more than 6 million minutes of mobile game play. In addition, it received a Gold winner for The Design 100 App Design Wards 2016 (Design 100, 2016).

 

Boost recognised that in Australia, approximately over 12% of time spent on smartphones is towards mobile gaming, hence decided to jump on the train towards mobile marketing. As a way to connect and engage customers, this app hopes to create a game that isn’t seen as a straight forward method of advertising in consumers eyes, but rather a form of fun and entertainment.

 

For those who have never come across this game or played it, this short video will be able to answer your questions.

 

So what are your thoughts on ‘Free The Fruit’?. Do you play the game? Do you think it’s a good way of using mobile marketing? Let me know your thoughts in the comment section below.

And once you’ve done that, it’s time for us to departure on towards the next destination. Until next time,

Your Driver,

Teresa

 

PS. For those business’ who are reading this blog post, I’ll share a tip with you’s if you don’t know about it already. There are the 4I’s in mobile social media usage that is useful in entertaining the public when using this form of marketing (Kaplan, 2012). These 4I’s are:

  • Integrate
  • Individualize
  • Involve
  • Initiate

 

So within the Boost Juice app, we can see that this app utilizes 1 of the 4I’s which is Integrate. The app is designed to fit in with individuals activities, and is not a nuisance to their life. The app provides individuals with chances to win free drinks or vouchers, along with giving individuals a form of entertainment when they are bored.

DESTINATION #3 : I’M GIVING YOU A , AND I’M GIVING THE NEXT PERSON B.

Hello readers, we meet again!

 

Did you know that I could have potentially given you page A, whilst the person next to you received page B of my blog?!

Just a bit confused? Don’t worry, I will very shortly explain what I want to say.

 

Here I’m wanting to present to you all today, a concept called ‘A/B Testing’.

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A/B Testing, in simpler terms, you could call it ‘Which one is better, 1 or 2?”. 

 

This concept allows web designers and marketers to fine tune their web page to be the best it can be.

Now for those who don’t have the minds like a marketer, let me explain it to you in this way……Think of it as going in to get your eyes examined. The optometrist will ask you whether you think 1 or 2 is better. The difference between the two will most likely not be of much difference, barely noticeable per say, however, in the eyes of the individual getting check up, they will see a difference, hence will answer with either 1 or 2. As a result, these answers help web designers and marketers to determine what customers like to see and don’t like to see, and so design a website that is easy, convenient and fits users preferences’.

 

But does it really work? Is this testing helpful for businesses? 

Take Twitter for example, their sales had increased by 216% with the use of A/B testing. Through A/B testing, they were able to find that the addition of a simple  introductory video vs slabs of text did the trick. (Chopra, 2011).

A short video was placed on their homepage which had explained the service that they were wanting to provide to users. This little change was a winner as they ultimately increased sales by 216%. Visitors tend to skip paragraphs of text, hence this example depicted a clear view that users are more likely to watch a video than read blocks of text.

 

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Above we see two images. On the left is the homepage with the introductory video that helped the company increase sales by 216%. On the right, is an image of the homepage which only consisted of paragraphs of text.

 

Individual’s live a busy life, and we’re a generation who is being labelled as ‘lazy’. So in reality, who’s going to have the time to sit and scroll through a web page reading slabs of text when we could easily watch a video that explains it for us? Don’t we already have to read enough stuff during work and school?  As a result, this simple change had crucial impact on sales.

 

 

Now for those who just scrolled through my blog without reading, since you couldn’t be bothered to read the slabs of text, here’s a nice short informative video that talks about what AB testing is : “What A/B Testing is & How to Use It”

 

So what are your thoughts on A/B testing? Do you think its effective? Would you use it if you were a business owner? Please leave your thoughts in the comment section below as I’d love to hear them.

In the meantime, I’ll share my thoughts with you. I believe that A/B testing is a good idea. We’re always wanting to do better, so if there’s a method, why don’t we try and use it. Additionally, it’s a great way in getting to know and trying to understand your customers behaviours.

 

And so folks, that’s all the time we have for today.

The bus is awaiting for you to take your seats,

So that we can drive towards Destination #4.

Take care,

Your Driver,

Teresa

 

 

PS. For those who are interested to know how A/B testing works, here’s a link which will hopefully be able to answer any of your remaining questions.

And for those who are extra keen, and want to do abit of A/B testing yourself, here’s a great link for y’all to look at.

DESTINATION #2.75 : I’VE GOT A CAR PARKING SPACE THAT I DON’T USE, WOULD ANYONE WANT TO RENT IT?

If you’ve got the option to rent out something for a much cheaper price, but from a stranger online, would you do so?

The sharing economy currently operates in areas including ; Hospitality & Dining, Automotive & Transportation, Retail & Consumer Goods and Media & Entertainment…..As a result, will it be the next big thing? (PWC, 2015).

 

Welcome all readers to today’s post.

 

The internet, is a powerful space in which basically everything is for hire. The ‘sharing economy’ is starting to rise, with expanding networks of buyers going on the search for certain products and services, and sellers who have the potential to deliver what these buyers need. A concept in which individuals and groups are able to earn some income through advertising their underused assets. Typically, the sharing economy is commonly used where individuals are able to rent out another individual’s assets. Additionally, the sharing economy may be referred to as peer to peer exchange. (The Economist, 2013).

 

But what’s the most important part about this concept? It’s simply about the fact that transactions are dealt directly by one individual to another, via the internet, without an intermediary sitting in-between to finish off the deal. The direct exchange of goods and services is established among the individuals themselves. As a result, the concern of this concept arises here. Where businesses are often involved with local, government, federal or state authorities/legislation, the sharing economy is typically run by unlicensed individuals offering rental services. Due to this reason, prices are often charged at a lower rate with the use of peer to peer exchange services. (Investopedia, 2016)

 

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The sharing economy is so convenient and broad. Why so? That’s because individuals can advertise to rent out anything and basically everything. This photo captures the essence of the sharing economy extremely well.  As seen in the image, offerings of hiring a lawn mower, a dog walker, a luxury handbag, a car parking space, a bike to a speedboat. The traditional ‘I want to rent out a room, or a car’ has shifted towards renting out everyday assets.

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Now take Uber and AirBnb, the most popular and well-known examples of what the sharing economy basically is. (Walsh, 2014).

The founders of AirBnb, in hopes to earn some extra cash to pay for their rent had built a website, then advertised that they were offering a place for individuals to stay in their apartment, sleeping on an air mattress, with a home cooked breakfast. From that moment, AirBnb came about. (Sacks, 2011).

In 2011, AirBnB was present in more than 8,000 cities that rented out cars, houses, yachts, castles and even igloos. AirBnB on average serves 425,000 guests nightly, which is nearly 22% more than Hilton worldwide. This equates to AirBnB serving 155 million guests on an annual basis where as Hilton Worldwide had only served a number of 127 million guests in 2014. Take Uber, who has operated for five years, was valued at $41.2 billion in February 2015. (PWC, 2015).

As a result, we can see the rise and increased use with the concept of the sharing economy.

 

Now, If we got bored of reading this blog post and just scrolled all the way to the here, then I ask you to view this short video on the sharing economy entitled “Spotlight on the sharing economy” 

 

However, a potential main challenge with the sharing economy is that there needs to be a supply and demand. Both sides need to be present in order for this peer to peer exchange to continue and occur. It would be useless if individuals were looking for a place to stay, however there were no places available as no one was offering.

Additionally, trust becomes a major concern within this concept. How honest are the renter or owner? You’ve got 69% of users saying that they are concerned about placing trust in using this space. It’s an issue that has been raised for this model. Next, how consistent will the level of quality be? You might have had a successful transaction with one individual, but with the next, it might’ve not been as great. With 73% of users saying that they are concerned with the level of quality. (Sacks, 2011).

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However, despite such challenges, these are only considered as speed bumps, which we will be able to overcome them.

So, will ‘The Sharing Economy’ be the next big thing? What are your thoughts? Have you ever tried this concept before? Why or why not?  Share your ideas with me in the comment section below, I’d love to hear your experiences.                                                                                                    Image Source

 

Also, just before we leave, I want to quickly share a reading with you all. Those who are keen on wanting to know more about ‘The Sharing Economy’, please have a read of this paper.
Additionally, I want to introduce to you an extra few companies that also operate in the sharing economy. And if you’re keen, do let me know if you’ve ever heard of them, or if you know of any other sharing economies yourself that I haven’t mentioned, please feel free to share them with me as well.

http://www.aussiehousesitters.com.au/house-sitting-melbourne

https://www.happyhousesitters.com.au/

https://www.blablacar.com/

http://www.streetbank.com/splash?locale=en

https://www.madpaws.com.au/petsitters/Melbourne/Victoria

 

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In the mean time, thanks for your time folks,

Until next time,
Your Driver,
Teresa

 

DESTINATION #2.5 : WHICH TYPE OF FACEBOOK USER ARE YOU?

Hello everyone, we meet again!

 

I want to ask a question, are you a Facebook user?

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If yes, have you ever wondered what type of Facebook user you are? Did you even know that there was an existence of different types of Facebook users?

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The world is so complex, it’s not as simple as we thought it would be. One moment, you just think you’re a normal user on social media who owns a Facebook account. Next minute, you’re been sectioned off to being a particular Facebook user, whilst the person who lives across the road from you is segmented off as being another type of Facebook user.

 

So what exactly are the different types of Facebook users? How many types of users are there? Why are we even dividing up different types of Facebook users?

 

With Facebook having an estimated 1.71 billion active users monthly, a study by Hodis, Sriramachandramurty & Sashtittal had sectioned off Facebook users into four segments. The importance of segmenting Facebook users is solely for the advantages of marketers. Within this framework, marketers are able to target their customers much better through crafting a marketing mix which fits the needs and wants of their potential customers. (Hodis, Sriramachandramurthy & Sashittal, 2015).

 

As a result, the four segments of Facebook users are as follows:

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Entertainment chasers are characterized by:

  • Low levels of creation on Facebook
  • Low levels of Facebook consumption
  • Using Facebook as a form of entertainment
  • Method to deal with their boredom
  • Access is generally via mobile device
  • Uses Facebook to pass time
  • Enjoy playing games available on Facebook

 

Devotees are:

  • Spend large amounts of time on Facebook
  • Facebook is a way for them to connect
  • Constantly always seen on Facebook
  • Highly addicted to Facebook
  • Use Facebook as their second life
  • Facebook is where they can express their feelings & thoughts

 

Connection Seekers are characterized by:

  • High level of Facebook consumption
  • Low level of creation on Facebook
  • Main aim of wanting to connect with friends and family
  • Not posting and sharing about their daily lives

 

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Attention Seekers:

  • Loves getting the ‘likes’ on their DP and photos
  • Wants people to pay attention to them
  • Not necessarily interactive and engaging with others
  • High number of friends
  • Time spent on Facebook is low
  • Thriving on compliments and praises received from Facebook community                                               Image source
  • Individual focused posts and status updates
  • Heavily centered around the ‘individual’
  • Heavily shares to others what they are up to

 

At the end of the day though, how important are these segments to marketers? Marketers must understand that their customers are all different. None are equal, hence they will need to be reached in different manners.

Have you ever noticed that when scrolling through your Facebook News Feed, on the right hand side, you’ll see a bunch of advertisements pop up? Have you ever noticed that sometimes the ads you see are very relevant to your research searches? Current Facebook marketing practices have accessed and analysed your recent searches, to then bring you recommended products and brands that could be potentially useful for you. However, what marketers don’t understand is that consumers are feeling ‘creeped out’ and ‘stalked’ due to the targeted Facebook advertising. The study mentioned in this blog post earlier found that users were becoming more suspicious, and as a result, consumers were turned off by such actions.

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As a result, what should marketers do then? The answer is simply to personalize, shift away from advertising, and to meet consumer needs and their user psycho-graphics. Additionally, it is important to create campaigns which can appeal to more than one of the four Facebook user segments. Creating content that can engage several segments at once can reduce the consumers feeling of being ‘watched’ and ‘stalked’. (Martin & Torodov, 2010).

 

Before we finish off today’s tour, I want to know, what type of Facebook are you? Are you a particular user, or do you feel that you’re more than one type? Feel free to share your answers in the comment section below. I’m very keen on hopefully being able to meet each of the four types of Facebook users.

 

Thanks for your time, but in a single file, please all make your way back onto the bus.

Until next time, where we will meet at Destination #3!
Your Driver,
Teresa

 

WHERE DOES THE NAME DMTERESA COME FROM YOU ASK?

Hi there,

So some of you’s may be questioning how did the name of this blog come about.

So how did I come up with the blog name of DMTERESA you ask?

 

It started just like this…..

 

I started this blog due to my studies. At university, I am undertaking a specific unit called Digital Marketing, and one of the assessments was that I was to create my own blog and run it.

As a result, I decided to name my blog in relation to digital marketing, which is where the ‘DM’ comes from, being short for Digital Marketing.

 

Additionally, I wanted to run this blog in a way that we could all come together and feel connected. I wanted to create a space where we could all share our opinions and to freely give feedback. Now some of you may have then come across an internet slang word called ‘DNM’, which stands for ‘deep and meaningful’, and is another reason as to how I came up with the blog name of ‘DMTERESA’.

 

So….when you put the two and two together, my objective of this blog was not to only fulfill the assessment criteria, but I wanted to use this opportunity as a way to be able to connect with all of you out there on a personal scale. I wanted to run a blog which I could share my findings and thoughts about Digital Marketing to the world, on a scale in which you all are comfortable enough to be able to share your thoughts with me as well.

 

So there you have it, the history of how my blog name came about!!

 

Thanks for reading, and keep watching this space for more posts to come.

Take care,

Your driver,

Teresa

 

  1. For those who have a blog, if you’re keen and willing to share, how did you come up with your blog name? Comment down below because I’d love to know 🙂

 

DESTINATION #2: HOW THE VIRTUAL GOODS MODEL IS GENERATING REVENUE FOR BUSINESSES

Warm welcome to those reading, I hope you’re all well and refreshed for today’s tour! 


“THE YEAR 2009, THE YEAR OF VIRTUAL GOODS”
(Mitham, 2009)

So welcome to our destination #2, which is about the Virtual Goods Model. Now you’re probably all wondering, “The Virtual Goods Model”, what is it exactly?

The virtual goods market has grown over the years, with it standing at $2.9 billion in 2012 for the US, with that, for the global market, it was a staggering $14.2 billion (KZero Worldswide, 2009)

Remember playing those games such as Candy Crush, Temple Run, FarmVille, Habbo Hotel and Club Penguin? Then remember how because you needed seeds to grow more plants, you would buy those virtual currencies such as “coins”? Well that my friend is essentially The Virtual Goods Model placed in simple terms.

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Here we can see that in the game Farmville, players are given the option to purchase farm cash/farm coins. The farm cash/coins will be able to help them plant more trees or purchase more animals in which they can potentially sell to earn more money. In wanting to purchase these cash/coins, you will have to use real money to receive these virtual goods money in return.

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Businesses are potentially generating revenue by having players purchase virtual goods. That is, players are spending their real money to purchase virtual money, so that they can purchase items for the virtual game (Hamari, 2015). It may sound simple, and you may be thinking, “who would be stupid enough to actually spend real money, to buy virtual money, just for a game that isn’t even real life?”. Well my friend, you will be amazed as to how much and how many individuals actually purchase these virtual coins/money.
To show you, I have some figures which illustrates how much businesses actually make from players buying these virtual currencies.

  • Club Penguin generated $65MM in 2007
  • League of Legends generated $250M in 2010
  • Habbo Hotel had an estimated 75 million registered avatars across 29 countries, where 90% of their $60 million revenue came from virtual goods yearly
  • Tencent, one of the largest Internet portals found in China had over 250 million active user accounts. They generated an estimated $100 million in the first quarter of 2007, with over 65% of their revenue coming from virtual goods (Wauters, 2007).
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Sales made from virtual goods has seen to increase from 2008 to 2013. Year by year, the virtual goods sales are increasing.

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Traditionally, games were based through subscriptions, where players had to pay a fee to play the game. Over the years however, there has been a shift and change. Games are now free, however, players are invited to enhance their playing experience, create a better virtual character, accelerate their progress or to create a space that is more visually pleasing, by simply purchasing virtual goods using real money. Additionally, selling of  virtual goods isn’t only seen in online games or virtual worlds, but is increasingly becoming familiar among social networking sites also (Lehdonvirta,2009).

 

It’s truly amazing as to how much people are willing to spend on virtual items yearly.  In 2008, people were spending a total of over $1.5 billion on pets, coins, avatars, seeds, gold, diamonds and bling (Wauters, 2007). What could possibly be the reason behind possessing individuals to spend their real hard earned money on objects which ultimately have no tangible substance?

So tell me, I’m curious to know, have you ever purchased any virtual goods? Leave your thoughts in the comment section below. I’m interested to know your views on virtual goods as well, is it worth it? Or is it not?

And for now, that’s the end of today’s tour.

I hope we all had a great time, but now it’s time to hope back onto the bus.

Until next time,

Destination #3 here we come!

Your driver,

Teresa

PS. For those would like like to know more about the purchasing patterns of virtual goods, I have a reading for those interested.

For those who still don’t understand virtual goods, here’s an extra short video on virtual goods to watch: Spending Real Money: Purchasing Patterns of Virtual Goods in an Online Social Game

For those interested in knowing how marketing ties in with virtual goods, this reading will be useful.

DESTINATION #1: SOCIAL MEDIA MARKETING & BUSINESSES

Hello everyone and welcome,

Here we have arrived at our very first destination for this road trip. At destination #1, we will explore the topic of “Web 2.0 and Social Media Marketing”.

So without further adjure, let’s start our very first tour!!

 

WEB 2.0:

In the digital marketing world, you will definitely come across a famous term known as ‘Web 2.0’. In simple words, what it really means is a combination of the following:

  • Social Media
  • User Generated Content

 

 

Social Media Marketing & Businesses:

Before we start off, let’s go through an extremely brief overview of Social Media.

Social Media; the concept of changing the way we interact, and the speed of which we distribute and pass on information in this world (Mayfield, 2008).

 

Now, I want to ask a question, that is “How much time do you spend on social media?”.

(Those who want to find out the latest statistics for social media use in Australia, click here)

 

When you think about it, it’s quite amazing as to how much time is actually spent on social media isn’t it? If you asked your parents what they did at our age but in their time, most wouldn’t know what social media was actually.

However, I won’t be discussing in detail social media for today’s tour, so for those who want to go deeper, here’s the latest Sensis Social Media Report released in June 2016

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This image shows the number of users for each social media website. These numbers are seen to increase year by year

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So why Social Media? Why Social Media Marketing? How important is social media for businesses really? (Saravanakumar & Lakshmi, 2012)

 

In today’s tour, I want to delve into a specific topic, that is how important is social media for businesses. Is it crucial for businesses to be social media present? Does it really matter whether they are on social media or not?

 

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From the image above, we can see that businesses are starting to have a social media presence. Businesses are starting to realise and understand the need and importance to be active on social media.

 Image source

 

Now here, I talk about a few reasons as to why I believe businesses should be present on social media:

#1:

When you’ve got consumers who are Facebook users, and are spending approximately 12.5 hours on the website weekly, this indication may be a one way solution for businesses to earn extra income. Which means, this becomes one of the reasons as to why businesses should be present on social media. This is where your consumers are, so this is a way for you to engage with them!! It’s simple as that.

For individuals or businesses who own a Facebook page, you will be amazed at the statistics and analytical data that can be found and produced for your needs. Page Insights and a heap of  other useful data can be collected by Facebook. Demographics, location, gender, age, time and day most active are such important information that is collected for use.

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#2:

Did you know that social media is potentially one of the easiest and most cost effective method to communicate with customers? The wonders of social media is amazing. You’re able to build a brand personality, relationship, bond, receive feedback and monitor trends through this fantastic use of a tool called social media.

Have you ever noticed the types of ads that appear on the right hand side of your Facebook newsfeed? Next time, start taking note, because you’ll be amazed as to the type of ads that appear. It’s not coincidental that it’s there, but it may be because you’ve recently been searching about that particular brand or product.

So what does that mean? That ultimately means that Facebook have been tracking to see what are your most recent and popular searches are, and recommend potential brands and businesses that could provide you with the product per say. I’m telling ya, they don’t just appear there for no reason. It’s tactics & strategies!!

facebook-advertising-7-ads-per-page

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Need another reason? …………

#3:

With almost 50% of consumers accessing social media on a daily basis, and up to 79% for those in the age group of 18 – 29 year olds, but only 31% of business’ are present on social media, those business’ who aren’t on social media risk the chances of not performing well (Sensis Report, 2015).

 

An interesting video worth watching :  Social Media Marketing – How it Affects Your Business

 

Now …… 

Think of a brand that you like, do they have any social media presence? Most of you reading this would probably answer yes right?

That’s because businesses have recognized the importance and rise of social media and online presence. With luxury brands working with Apple to create Iphone applications, and creating their own Twitter or Facebook accounts, its evident that businesses are seeing the advantages and benefits .

Where brands and consumers can communicate without any restrictions to time and location, it becomes an easy and convenient method, making it a win win situation for both sides. So once was what a one way communication has evolved towards an interactive two way communication.

Ultimately, businesses can easily create an establishing relationship, and gain exposure with their consumers through social media. Therefore businesses must start adapting an online presence if they want to continue existing in the market (Kim & Ko, 2012).

 

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 Image source

 

For businesses reading this post, and are still re-evaluating thoughts on having social media presence, I’d recommend a reading which discusses 10 pieces of advice for companies who want to use social media (Kaplan & Haenlein, 2010).

Alright everyone, sadly we have now reached the end of today’s tour. I hope you all have had a lovely trip, however it is time to hop back onto the bus so we can continue onto our next stop. But just before we go, I want to ask YOU a question. If you were a business, would you have an online presence? Why or Why not? Please share your thoughts in the comment section below because I would love to hear them!

Until next time,
Destination #2 here we come!
Many Thanks,
Your Driver,
Teresa

 

PS. If you got nothing out of my blog post, then this image below may help summarise the whole concept.

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Image source

WELCOME TO DMTERESA

Hello hello,

Welcome to my world!

Here I present you with DMTERESA…… aka Digital Marketing with Teresa.

I’ve created this space, in which together we can endeavor and wander aimlessly around the exciting and magical world of marketing in its digital form.

On our journey, we’ll together see and learn about what’s happening in the world of digital marketing. And how it works is that I’ll be simply updating you with blog posts about certain topics that exist in this electrifying universe .

So with further adjure,  let me welcome you along and join the ride, where we take a thrilling adventure into the complicated world of Digital Marketing.

See you soon,

Teresa

 

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