DESTINATION #3 : I’M GIVING YOU A , AND I’M GIVING THE NEXT PERSON B.

Hello readers, we meet again!

 

Did you know that I could have potentially given you page A, whilst the person next to you received page B of my blog?!

Just a bit confused? Don’t worry, I will very shortly explain what I want to say.

 

Here I’m wanting to present to you all today, a concept called ‘A/B Testing’.

split-url-testing-representation

Image source

A/B Testing, in simpler terms, you could call it ‘Which one is better, 1 or 2?”. 

 

This concept allows web designers and marketers to fine tune their web page to be the best it can be.

Now for those who don’t have the minds like a marketer, let me explain it to you in this way……Think of it as going in to get your eyes examined. The optometrist will ask you whether you think 1 or 2 is better. The difference between the two will most likely not be of much difference, barely noticeable per say, however, in the eyes of the individual getting check up, they will see a difference, hence will answer with either 1 or 2. As a result, these answers help web designers and marketers to determine what customers like to see and don’t like to see, and so design a website that is easy, convenient and fits users preferences’.

 

But does it really work? Is this testing helpful for businesses? 

Take Twitter for example, their sales had increased by 216% with the use of A/B testing. Through A/B testing, they were able to find that the addition of a simple  introductory video vs slabs of text did the trick. (Chopra, 2011).

A short video was placed on their homepage which had explained the service that they were wanting to provide to users. This little change was a winner as they ultimately increased sales by 216%. Visitors tend to skip paragraphs of text, hence this example depicted a clear view that users are more likely to watch a video than read blocks of text.

 

variation                 control

Above we see two images. On the left is the homepage with the introductory video that helped the company increase sales by 216%. On the right, is an image of the homepage which only consisted of paragraphs of text.

 

Individual’s live a busy life, and we’re a generation who is being labelled as ‘lazy’. So in reality, who’s going to have the time to sit and scroll through a web page reading slabs of text when we could easily watch a video that explains it for us? Don’t we already have to read enough stuff during work and school?  As a result, this simple change had crucial impact on sales.

 

 

Now for those who just scrolled through my blog without reading, since you couldn’t be bothered to read the slabs of text, here’s a nice short informative video that talks about what AB testing is : “What A/B Testing is & How to Use It”

 

So what are your thoughts on A/B testing? Do you think its effective? Would you use it if you were a business owner? Please leave your thoughts in the comment section below as I’d love to hear them.

In the meantime, I’ll share my thoughts with you. I believe that A/B testing is a good idea. We’re always wanting to do better, so if there’s a method, why don’t we try and use it. Additionally, it’s a great way in getting to know and trying to understand your customers behaviours.

 

And so folks, that’s all the time we have for today.

The bus is awaiting for you to take your seats,

So that we can drive towards Destination #4.

Take care,

Your Driver,

Teresa

 

 

PS. For those who are interested to know how A/B testing works, here’s a link which will hopefully be able to answer any of your remaining questions.

And for those who are extra keen, and want to do abit of A/B testing yourself, here’s a great link for y’all to look at.

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